Runerra
UX Case Study:

The Story:

I was awarded the challenge to work alongside a developer and propose new features for the Runerra application. Runerra is a community marketplace that connects those already at the store with people nearby who need something. Individuals can share their location or errand with others in their communities in order to digitize the “I’m at the store, do you need anything?” conversation.

 Goals:

  • Add clarity to key points in the application.

  • Better match user expectations.

  • Demonstrate support for users

  • Keep users connected with their communities.

The Process:

Competitive Audit:
To better understand Renarra and conceptualize features that would appeal to it’s users in order to meet these goals, I conducted a competitive audit to identify features, flows, processes, and UI elements that are similar, different, or which might be valuable for my client. 

Screen Shot


Sketched Wireframes:
After gaining a broader understanding of the application in comparison to competitors and it's potential capabilities, I began to brainstorm and sketch out features that would meet my client's goals. 

Screen Shot 2019-12-14 at 2.33.14 PM.png
Screen Shot 2019-12-14 at 2.32.35 PM.png

Survey:
Using a handful of my proposed features, a survey was sent out to Runerra users to gauge how they would feel if the features were present as well as how they would feel if the features were absent. Additional feedback was also encouraged. 
 

Kano Analysis:
I conducted a kano analysis to review and make sense of the data that was collected from the survey.

Digital Wireframes:
Using the results from the Kano Analysis I was able to fully determine the four features that would be most valued by Runerra users and also be within budget. I began to create digital wireframes that showcased these features using Sketch.

 

Screen Shot 2019-12-14 at 3.07.18 PM.png
Screen Shot 2019-12-14 at 3.07.09 PM.png
Screen Shot 2019-12-14 at 3.07.00 PM.png
Screen Shot 2019-12-14 at 3.07.30 PM.png

Journey Map:
Using my proposed features and scenarios, I created user journey maps from both key user base perspectives in the current application's state as well as after my proposed features were fully implemented to show the improvement in the user's journey.
 

Screen Shot

Outcome:

Proposal Deliverable:
You can view my annotated digital wireframes and full Runerra new features proposal here!
 

Overview:

Design Methods Used:

  • Competitive Audit

  • Wireframing

  • Survey

  • Kano Analysis

  • Scenarios

  • Journey Map

Software Used:

  • Google Suite

  • Adobe Creative Suite

  • Sketch

  • Keynote