Welcome Gift Redesign
UX Case Study:

The Story:

I was challenged to redesign a digital academy's welcome gift for their Full Stack Engineering students.

User Goals:

The Process:

My user, the Full Stack Engineering students, wanted a welcome gift much more personal and usable than what they were currently being offered.

Heuristic Analysis:
A Heuristic Analysis was conducted to explore the gaps in usability of the current welcome gift, which was deemed unusable and heavily impersonal by Full Stack Engineering students.
(Download full Heuristic Analysis here.)

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User AEIOU Observations:
After proving the current welcome gift missed the mark with the students' values, I began the design process by observing the Full Stack Engineering students in their work environments in hopes of creating a welcome gift that wouldn't. I was careful to look for clues as to what they might find highly meaningful in that setting useing AEIOU observation framework. I also surveyed the desks of current Full Stack Engineering students to gain additional insight.

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Design Concepts:
With my user goals, values, and observations in mind, I begin creating a few design concepts.

After a unanimous voting decision on which design concept I should move forward with, I created low fidelity prototypes of my desktop plant, the welcome gift I felt most aligned with my users' values.

Evaluation Plan:
To further test that my prototypes fully aligned with the Full Stack Engineering students values, I executed an evaluation plan.
(Download full Evaluation Plan here.)

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Evaluation sessions:
Once my evaluation plan was in place, it was time to put it into action! Using the Triading design method, I placed my low fidelity desktop plant prototypes in front of current Full Stack Engineering students, as well as other items typical to finding at their desks.  I then asked them to select two items. Four out of five students selected one of my prototypes! This shows that it does indeed align with what they really value as a desktop item. I also gained a wealth of valuable feedback and suggestions from these interviews.

Client Pitch:
After heavily evaluating all of the positive impacts the new welcome gift of a desktop plant would have on the Full Stack Engineering students, including but not limited to:​

  • Comfort

  • Health and Wellness

  • Sentimental Value

    ...it was time to present my findings to the digital academy stakeholders!

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Design Proposal:
With the okay from the stakeholders to move forward with the design process, the next phase will be creating a high fidelity prototype of the design concept. That will consist of a desktop succulent in a small ceramic pot in the digital academy's color, teal. Included will be a pack of programming/Prime related stickers for optimized personalization and fun, as one Full Stack Engineering student suggested! I want to test the value of introducing the sticker pack to an even broader group of students and plan on doing so by conducting a card sort.

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Design Methods Used:

  • Heuristic Analysis

  • Prototyping

  • Personal Inventory/Artifact Analysis

  • Survey

  • Triad

  • Evaluation Interviews

Software Used:

  • Keynote